6 Simple Steps for Planning a Lifestyle Blog Photoshoot

I’ve coordinated, styled and modeled for some photoshoots in the past, but I knew that I needed more polished, professional “working” pictures. Before leaving for France, I had an amazing photoshoot in Connecticut for the blog. It took some careful planning and preparation to think of the different shots I needed, so here are the steps I followed to plan an effective (and fun!) photoshoot. … Continue reading 6 Simple Steps for Planning a Lifestyle Blog Photoshoot

2 Months Later | Snapchat Stories vs. Instagram Stories

An evaluation of Instagram’s Story feature over sixty days later When Instagram stories were initially released, people were thrilled. Users could connect with their favorite bloggers, photographers, artists, etc. on a continuous stream throughout the day and allowed a more behind-the-scenes look at the photos being shared… But people were also very confused—why is Instagram making stories when Snapchat already has that covered? Is Snapchat … Continue reading 2 Months Later | Snapchat Stories vs. Instagram Stories

How to Approach Social Media During a Crisis

When it comes to handling a brand’s social media during a time of crisis, there are two best approaches. Option #1: Say something nice and relevant… Share the trending images or graphics associated with the event that are already all over social media. It’s okay if everyone else is sharing it. If anything, it’s almost a digital display of community, a way of unifying brands … Continue reading How to Approach Social Media During a Crisis